Strategy

Vanilla helps you to achieve Competitive Advantage by harnessing a combination of tried and trusted strategic tools:

Situational Analysis : Identify changes required to gear for growth.
Brand Audit : Internal & External review to reveal gaps which must be closed.
Establish the Current Status Quo and Plan for Growth.
Informal Market Research : Establish market opinion about your business and brands.
Formulating a Marketing Action Plan for Growth:-– Review Vision, Mission & Key Objectives supporting Growth;
– Review Product/Service, Pricing, Placement & Promotional Plans;
– Target Market Segmentation;
– Identifying Source of Business and New Business Acquisition drivers;
– Competitive Landscape Review;
– Differentiated Positioning Statement & Brand Footprint;
– Brand Communication Plan