Marketing Strategy:


Vanilla helps you to achieve Competitive Advantage by harnessing a combination of tried and trusted strategic tools:

  • Situational Analysis : Identify changes required to gear for growth.
  • Brand Audit : Internal & External review to reveal gaps which must be closed.
  • Establish the Current Status Quo and Plan for Growth.
  • Informal Market Research : Establish market opinion about your business and brands.
  • Formulating a Marketing Action Plan for Growth:-– Review Vision, Mission & Key Objectives supporting Growth;
    – Review Product/Service, Pricing, Placement & Promotional Plans;
    – Target Market Segmentation;
    – Identifying Source of Business and New Business Acquisition drivers;
    – Competitive Landscape Review;
    – Differentiated Positioning Statement & Brand Footprint;
    – Brand Communication Plan