Brief Background: Tactical Sales Campaign Fish4Dogs

Vanilla was commissioned in 2013 to develop a Fish4Dogs Tactical Sales Campaign for the last quarter of 2013.  The Scope of Work included the following:-

Creative Campaign

Creative development and production of  x2 A4 print ads for various publications and a 30 second radio ad for Highveld Stereo to create awareness for the promotion in-store.

POS Material

• Creative development and production of Point-of-Sale material which included Dumpbins with product (and free toy giveaway on purchase of any pack) and wobblers at selected retail stores.
• Briefing of Promotional ladies and feedback on customer feedback and sales.

Media

Media Planning, Co-ordination, Booking and Implementation.