Brief Background : Branding Paige One Optical

Vanilla was commissioned in 2015 to rebrand Paige One Optical and the following collateral was developed:-

Strategy

Development of a differentiated Brand Identity, Slogan and Brand Footprint.

Corporate Identity

Logo revamp, Corporate Identity Guidelines and Stationery Rollout to Business card, Email Signature and Sticker for Concierge Deliveries.

Shopfront Revamp

Shopfront revamp which included Signage and painting to bring it in line with the new brand ‘look & feel’.

Website Development

The development of a new website which included SEO, Hosting, Online Purchasing, Monthly Newsletters, Promotional banners and Performance Tracking.

Print Ads & Promotional Posters

Creative development and production of Print Ads and Promotional Posters.

30” AV for Sandton Videowall

Creative Development and production of a 30” Audio Visual for the Videowall at Nelson Mandela Square close to Paige One Optical’s shop.

Media Co-ordination

Media co-ordination and liaison with Legacy Hotel, retailers SDM (Guess & Tom Ford), Tag Heuer and Moscon regarding print and AV product placement.